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Insights for solo-founders who want to elevate how they show up online – with clarity, structure and smart strategy. Here I share reflections on branding, Squarespace and digital presence – created for those building a business with vision and refinement.
Build your own professional website – without starting from scratch
Many self-employed people—especially coaches, psychologists, therapists, and consultants—are at a point where they want to get started on their own, but …
Psychology of conversion: How to design websites that sell
You already have experience with how people think and act. Now you need to use that knowledge ethically in your web design - to help the right clients find you.
Squarespace SEO – What Works Now
A practical guide to Squarespace SEO in 2025. Learn what matters most, how search has changed, and how to create structure that makes you visible – without losing your brand’s voice.