A woman with shoulder-length brown hair, wearing a beige trench coat over a black top, stands against a rust-colored metal wall, smiling and touching her forehead with her right hand.

ABOUT

As an architect and designer, I use the same principles that create user-friendly, functional, and value-driven design to build websites that convert.”

– ANGELA LUND | FOUNDER DESIGNCOACH.DK & BRANDSPACE ACADEMY

Designer and architect Angela Lund in a Frank Lloyd Write house sitting on a couch in front of a bookshelf, with arms resting on the back of the couch. The bookshelf has multiple shelves filled with books.

Hi, I'm Angela

I'm a professionally trained designer and brand strategist — and I've spent 20+ years working with design from the inside out.

Before I started my own design studio, I worked at a senior level in established companies where I led marketing strategy, managed brand development and learned what actually moves a business forward.

My Scandinavian heritage shows in everything I build: clean, functional, timeless. But the real difference is the strategic thinking baked into every template — the layout, the user journey, the conversion points.

All carefully considered so you don't have to figure it out yourself.

A workspace with multiple electronic devices including a MacBook Pro laptop displaying a website, an iMac desktop showing a webpage, and a smartphone with a similar display. There are papers, a small container filled with pens, and a bottle of ink labeled 'SEITZ-KREUZNACH' on the desk. The background features parts of a spreadsheet, a printed document, and a plant.

Why I created

Brandspace Academy

For years I worked with clients one-on-one through my studio designcoach.dk — building custom websites and brand identities from scratch.

But I kept hearing from the same two people: ambitious professionals who loved my design work and wanted something similar, but preferred to build it themselves rather than start from a blank page. And those who simply weren't ready for a full custom project yet, but still deserved something that looked and worked professionally.

So I built Brandspace Academy for them.

Templates with the strategic thinking already done. Professional design without the professional price tag.

A workspace with an Apple computer monitor, keyboard, a black planner, pens, and papers with handwritten notes and schedules, all arranged on a white desk.

A clean, modern office with a white desk holding a computer, keyboard, mouse, and a round device. There's a black office chair, a white sideboard with a Buddha statue, books, and pens. A window with a curtain is on the right, letting in natural light.

A middle-aged woman with long brown hair, wearing a white blouse, pearl earrings, and a patterned blazer, sitting against a plain black background.

How I can help you to level up

Building a professional online presence shouldn't mean choosing between DIY chaos and expensive custom design.

With every template

Conversion-optimized page structure (not just pretty layouts)
Mobile-first, accessible design (works for everyone, everywhere)
Professional systems you can customize (without breaking what works)

All you have to do is choose
your template and "move in"

The strategic Foundation already done.
Professional design without the professional price tag.
Tutorials, Squarespace course, guides and support for 6 months

For ambitious professionals who value quality but want to stay in control.

“Best Website Designs - Best Professional Services”

Squarespace Circle Gold Partner

★ ★ ★ ★ ★

Rekowned Scandinavian Design Studio

This template made building

my website ridiculously easy.”

What people are saying

“I was so overwhelmed by the idea of building a website, but this template made it ridiculously easy. The tutorials walked me through every step, and now I have a site I’m actually proud to share!”

— Lene Hesseldal